New Tide Simple Pleasures
QUESTION:
So Debra, what do you have to say about Tide\'s new aroma-therapy scented line of detergents and fabric softeners?
I was all ready to hate the product but it might not be as bad as I thought. Proctor and Gamble even has a Tide blog with reader reviews and comments. Some don\'t find the scent lasts.
I\'m more curious about allergies, damage to environment. I found one reference saying Tide is biodegradeable. Tide apparently is the best selling detergent internationally, and among the most expensive, holding incredible user loyalty. I use Arm & Hammer from my Food Coop.
POSTED BY AMY CUNNINGHAM :: CHATTERING MIND :: CHATTERINGMIND.COM :: NEW YORK USA :: 10/12/2006 10:38 AM
DEBRA'S ANSWER:
Tide Simple Pleasures detergent and fabric softeners are the regular Tide products containing strong "natural essence" fragrances (not true aromatherapy essential oils), designed for consumers who want to bring scent into their homes. The product infuses a stronger scent than usual into the fabric that will last longer than usual, for the enjoyment of the consumer.
There is a segment of the mass market now that could be called "mainstream naturals," made up of consumers who want to stay with their brand name products they know and are loyal to, but also want them to be more natural. This product is appropriate for that market. These types of products are not 100 percent natural, nor marketed to the natural/organic products market, but they have added natural ingredients...a move in the direction of natural for mass market consumers.
I would not recommend this product for people with allergies, and I'd like others to keep in mind that these are extra strong fragrances, which would affect people who are fragrance sensitive. If you want to use such highly-scented products, I would suggest using them on sheets and towels only, to keep the fragrance confined to your home, and not wash your clothing with it, which would affect others.
Tide is biodegradable, but is a detergent made from nonrenewable petrochemicals.
Debra :-)
